According to the survey about live streaming sales in China, more than 62 percent of respondents said they would contact the live streaming platform to solve the disputes in live streaming shopping. About 31 percent of respondents said they would file a complaint to the related local authorities. Most of the consumers worried about receiving inferior quality goods when shopping on live streaming platforms.
Leading ways to protect consumer rights when encountering problems in live streaming shopping among respondents in China as of June 2020
The survey was conducted among respondents:
43.51 percent female and 56.49 percent male;
1.4 percent aged below 18 years, 29.47 percent between 18 and 25 years, 42.11 percent between 26 and 35 years, 14.04 percent between 36 and 45 years, 11.93 percent between 46 and 60 years, 1.05 percent aged above 60 years;
59.8 percent office workers, 18.6 percent free lancers, 11.13 percent students, and 9.47 percent others.
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Beijing Consumer Association. (June 16, 2020). Leading ways to protect consumer rights when encountering problems in live streaming shopping among respondents in China as of June 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1125905/china-preferred-ways-to-protect-consumer-rights-during-live-streaming-shopping/
Beijing Consumer Association. "Leading ways to protect consumer rights when encountering problems in live streaming shopping among respondents in China as of June 2020." Chart. June 16, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1125905/china-preferred-ways-to-protect-consumer-rights-during-live-streaming-shopping/
Beijing Consumer Association. (2020). Leading ways to protect consumer rights when encountering problems in live streaming shopping among respondents in China as of June 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1125905/china-preferred-ways-to-protect-consumer-rights-during-live-streaming-shopping/
Beijing Consumer Association. "Leading Ways to Protect Consumer Rights When Encountering Problems in Live Streaming Shopping among Respondents in China as of June 2020." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1125905/china-preferred-ways-to-protect-consumer-rights-during-live-streaming-shopping/
Beijing Consumer Association, Leading ways to protect consumer rights when encountering problems in live streaming shopping among respondents in China as of June 2020 Statista, https://www.statista.com/statistics/1125905/china-preferred-ways-to-protect-consumer-rights-during-live-streaming-shopping/ (last visited December 22, 2024)
Leading ways to protect consumer rights when encountering problems in live streaming shopping among respondents in China as of June 2020 [Graph], Beijing Consumer Association, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1125905/china-preferred-ways-to-protect-consumer-rights-during-live-streaming-shopping/
