According to the survey about live streaming commerce in China, about 65 percent of respondents worried about receiving poor quality goods when shopping in live streaming sales. About 55 percent of the respondents said the lack of warranty was a major concern during live streaming shopping.
Most concerning aspects of shopping in live streaming commerce among respondents in China as of June 2020
The survey was conducted among respondents:
43.51 percent female and 56.49 percent male;
1.4 percent aged below 18 years, 29.47 percent between 18 and 25 years, 42.11 percent between 26 and 35 years, 14.04 percent between 36 and 45 years, 11.93 percent between 46 and 60 years, 1.05 percent aged above 60 years;
59.8 percent office workers, 18.6 percent free lancers, 11.13 percent students, and 9.47 percent others.
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Beijing Consumer Association. (June 16, 2020). Most concerning aspects of shopping in live streaming commerce among respondents in China as of June 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1125898/china-main-worries-about-live-commerce/
Beijing Consumer Association. "Most concerning aspects of shopping in live streaming commerce among respondents in China as of June 2020." Chart. June 16, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1125898/china-main-worries-about-live-commerce/
Beijing Consumer Association. (2020). Most concerning aspects of shopping in live streaming commerce among respondents in China as of June 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1125898/china-main-worries-about-live-commerce/
Beijing Consumer Association. "Most concerning Aspects of Shopping in Live Streaming Commerce among Respondents in China as of June 2020." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1125898/china-main-worries-about-live-commerce/
Beijing Consumer Association, Most concerning aspects of shopping in live streaming commerce among respondents in China as of June 2020 Statista, https://www.statista.com/statistics/1125898/china-main-worries-about-live-commerce/ (last visited December 30, 2024)
Most concerning aspects of shopping in live streaming commerce among respondents in China as of June 2020 [Graph], Beijing Consumer Association, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1125898/china-main-worries-about-live-commerce/
