According to the survey of live streaming e-commerce in China, about 63.5 percent of consumers considered the price the most in live streaming sales. Meanwhile, about 23 percent of respondents felt the popularity of the live streaming hosts mattered the most.
Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020
The survey was conducted among respondents:
43.51 percent female and 56.49 percent male;
1.4 percent aged below 18 years, 29.47 percent between 18 and 25 years, 42.11 percent between 26 and 35 years, 14.04 percent between 36 and 45 years, 11.93 percent between 46 and 60 years, 1.05 percent aged above 60 years;
59.8 percent office workers, 18.6 percent free lancers, 11.13 percent students, and 9.47 percent others.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Beijing Consumer Association. (June 16, 2020). Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1125875/china-most-considered-factors-during-live-streaming-shopping/
Beijing Consumer Association. "Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020." Chart. June 16, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1125875/china-most-considered-factors-during-live-streaming-shopping/
Beijing Consumer Association. (2020). Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1125875/china-most-considered-factors-during-live-streaming-shopping/
Beijing Consumer Association. "Leading Factors Considered When Shopping in Live Streaming Sales among Respondents in China as of June 2020." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1125875/china-most-considered-factors-during-live-streaming-shopping/
Beijing Consumer Association, Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020 Statista, https://www.statista.com/statistics/1125875/china-most-considered-factors-during-live-streaming-shopping/ (last visited December 18, 2024)
Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020 [Graph], Beijing Consumer Association, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1125875/china-most-considered-factors-during-live-streaming-shopping/
