According to the survey of live streaming e-commerce in China, about 63.5 percent of consumers considered the price the most in live streaming sales. Meanwhile, about 23 percent of respondents felt the popularity of the live streaming hosts mattered the most.
Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020
The survey was conducted among respondents:
43.51 percent female and 56.49 percent male;
1.4 percent aged below 18 years, 29.47 percent between 18 and 25 years, 42.11 percent between 26 and 35 years, 14.04 percent between 36 and 45 years, 11.93 percent between 46 and 60 years, 1.05 percent aged above 60 years;
59.8 percent office workers, 18.6 percent free lancers, 11.13 percent students, and 9.47 percent others.
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Beijing Consumer Association. (June 16, 2020). Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1125875/china-most-considered-factors-during-live-streaming-shopping/
Beijing Consumer Association. "Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020." Chart. June 16, 2020. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1125875/china-most-considered-factors-during-live-streaming-shopping/
Beijing Consumer Association. (2020). Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1125875/china-most-considered-factors-during-live-streaming-shopping/
Beijing Consumer Association. "Leading Factors Considered When Shopping in Live Streaming Sales among Respondents in China as of June 2020." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1125875/china-most-considered-factors-during-live-streaming-shopping/
Beijing Consumer Association, Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020 Statista, https://www.statista.com/statistics/1125875/china-most-considered-factors-during-live-streaming-shopping/ (last visited November 17, 2024)
Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020 [Graph], Beijing Consumer Association, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1125875/china-most-considered-factors-during-live-streaming-shopping/
