According to the survey about live streaming sales in China, approximately 62.5 percent of respondents purchased their goods on Taobao Live. About 40.7 percent of respondents said they did their live streaming shopping on Tmall. Most of the consumers shopped on traditional e-commerce platforms, while some consumers chose to buy on social platforms like Douyin, known as Tik Tok globally.
Leading online platforms for live streaming shopping among respondents in China as of June 2020
The survey was conducted among respondents:
43.51 percent female and 56.49 percent male;
1.4 percent aged below 18 years, 29.47 percent between 18 and 25 years, 42.11 percent between 26 and 35 years, 14.04 percent between 36 and 45 years, 11.93 percent between 46 and 60 years, 1.05 percent aged above 60 years;
59.8 percent office workers, 18.6 percent free lancers, 11.13 percent students, and 9.47 percent others.
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Beijing Consumer Association. (June 16, 2020). Leading online platforms for live streaming shopping among respondents in China as of June 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1125841/china-leading-live-commerce-platforms/
Beijing Consumer Association. "Leading online platforms for live streaming shopping among respondents in China as of June 2020." Chart. June 16, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1125841/china-leading-live-commerce-platforms/
Beijing Consumer Association. (2020). Leading online platforms for live streaming shopping among respondents in China as of June 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1125841/china-leading-live-commerce-platforms/
Beijing Consumer Association. "Leading Online Platforms for Live Streaming Shopping among Respondents in China as of June 2020." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1125841/china-leading-live-commerce-platforms/
Beijing Consumer Association, Leading online platforms for live streaming shopping among respondents in China as of June 2020 Statista, https://www.statista.com/statistics/1125841/china-leading-live-commerce-platforms/ (last visited December 21, 2024)
Leading online platforms for live streaming shopping among respondents in China as of June 2020 [Graph], Beijing Consumer Association, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1125841/china-leading-live-commerce-platforms/
