In a poll from 2019 conducted in Italy, the online audience of influencers' and brands' followers reported the highest consumption of YouTube videos: 46 percent of them stated they used to watch YouTube content more than once a day.
Do you ever watch content on YouTube?
Characteristic
Influencers' followers
Brands' followers
Influencers' and brands' followers
Purchasers of products suggested by influencers
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Ipsos. (June 5, 2020). Do you ever watch content on YouTube? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1125758/youtube-content-watching-italy-among-the-influencers-audience/
Ipsos. "Do you ever watch content on YouTube?." Chart. June 5, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1125758/youtube-content-watching-italy-among-the-influencers-audience/
Ipsos. (2020). Do you ever watch content on YouTube?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1125758/youtube-content-watching-italy-among-the-influencers-audience/
Ipsos. "Do You Ever Watch Content on Youtube?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125758/youtube-content-watching-italy-among-the-influencers-audience/
Ipsos, Do you ever watch content on YouTube? Statista, https://www.statista.com/statistics/1125758/youtube-content-watching-italy-among-the-influencers-audience/ (last visited July 22, 2024)
Do you ever watch content on YouTube? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125758/youtube-content-watching-italy-among-the-influencers-audience/