Type of YouTube content watched by the influencers audience in Italy 2019
Italian followers of influencers and brands did not seem interested in live video content, as roughly one in five respondents stated to stream live videos on YouTube. On the contrary, videos regarding a specific topic of interested were appreciated by over half of the respondents, with brands and influencers followers reporting a much higher preference (75 percent). Additionally, the tutorial format was still a successful type of video on YouTube in 2019: about 58 percent to 68 percent of respondents watched video tutorials on a topic they were interested in.
