Italian followers of influencers and brands did not seem interested in live video content, as roughly one in five respondents stated to stream live videos on YouTube. On the contrary, videos regarding a specific topic of interested were appreciated by over half of the respondents, with brands and influencers followers reporting a much higher preference (75 percent). Additionally, the tutorial format was still a successful type of video on YouTube in 2019: about 58 percent to 68 percent of respondents watched video tutorials on a topic they were interested in.
What do you watch on YouTube?
Characteristic
Influencers' followers
Brands' followers
Influencers and brands' followers
Purchasers of products suggested by influencers
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Ipsos. (June 5, 2020). What do you watch on YouTube? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1125751/youtube-content-watched-in-italy-by-influencers-audience/
Ipsos. "What do you watch on YouTube?." Chart. June 5, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1125751/youtube-content-watched-in-italy-by-influencers-audience/
Ipsos. (2020). What do you watch on YouTube?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1125751/youtube-content-watched-in-italy-by-influencers-audience/
Ipsos. "What Do You Watch on Youtube?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125751/youtube-content-watched-in-italy-by-influencers-audience/
Ipsos, What do you watch on YouTube? Statista, https://www.statista.com/statistics/1125751/youtube-content-watched-in-italy-by-influencers-audience/ (last visited July 22, 2024)
What do you watch on YouTube? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125751/youtube-content-watched-in-italy-by-influencers-audience/