The rate and frequency of loyalty card usage is generally high in the United Kingdom (UK), as the results of a recent survey found. According to consumer data, those in the higher income groups used their loyalty card when shopping for promotional items only more frequently than those in the lower income groups. Just over half of respondents with an income of 75 thousand British pounds said they "always" used their loyalty cards. This rate was at 37 percent for those with income up to 9,499 British pounds.
How often do you swipe your Loyalty Card for shopping for promotional items only?*
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How often do you swipe your Loyalty Card for shopping for promotional items only?*
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* 'Promotional items' is defined by the source as "not part of main or top-up shopping." Survey participants were asked how often they swiped their loyalty card for the type of shopping activity in question, i.e. promotional items only.
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dunnhumby Beyond. (June 2, 2020). How often do you swipe your Loyalty Card for shopping for promotional items only?* [Graph]. In Statista. Retrieved April 13, 2025, from https://www.statista.com/statistics/1125744/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-income-group/
dunnhumby Beyond. "How often do you swipe your Loyalty Card for shopping for promotional items only?*." Chart. June 2, 2020. Statista. Accessed April 13, 2025. https://www.statista.com/statistics/1125744/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-income-group/
dunnhumby Beyond. (2020). How often do you swipe your Loyalty Card for shopping for promotional items only?*. Statista. Statista Inc.. Accessed: April 13, 2025. https://www.statista.com/statistics/1125744/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-income-group/
dunnhumby Beyond. "How Often Do You Swipe Your Loyalty Card for Shopping for Promotional Items Only?*." Statista, Statista Inc., 2 Jun 2020, https://www.statista.com/statistics/1125744/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-income-group/
dunnhumby Beyond, How often do you swipe your Loyalty Card for shopping for promotional items only?* Statista, https://www.statista.com/statistics/1125744/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-income-group/ (last visited April 13, 2025)
How often do you swipe your Loyalty Card for shopping for promotional items only?* [Graph], dunnhumby Beyond, June 2, 2020. [Online]. Available: https://www.statista.com/statistics/1125744/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-income-group/
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