Frequent loyalty card usage among shoppers in the United Kingdom (UK) was more prevalent among female consumers. According to the results of a consumer survey, when asked about the frequency of using their loyalty card when shopping for promotional items only, 44 percent of female shoppers said they always used their cards. In comparison, 38 percent of male shoppers used their cards with this frequency.
How often do you swipe your Loyalty Card for shopping for promotional items only?*
Age group
Always
Usually
Occasionally
Rarely
Never
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* 'Promotional items' is defined by the source as "not part of main or top-up shopping." Survey participants were asked how often they swiped their loyalty card for the type of shopping activity in question, i.e. promotional items only.
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dunnhumby Beyond. (June 2, 2020). How often do you swipe your Loyalty Card for shopping for promotional items only?* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1125725/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-gender/
dunnhumby Beyond. "How often do you swipe your Loyalty Card for shopping for promotional items only?*." Chart. June 2, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1125725/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-gender/
dunnhumby Beyond. (2020). How often do you swipe your Loyalty Card for shopping for promotional items only?*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1125725/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-gender/
dunnhumby Beyond. "How Often Do You Swipe Your Loyalty Card for Shopping for Promotional Items Only?*." Statista, Statista Inc., 2 Jun 2020, https://www.statista.com/statistics/1125725/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-gender/
dunnhumby Beyond, How often do you swipe your Loyalty Card for shopping for promotional items only?* Statista, https://www.statista.com/statistics/1125725/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-gender/ (last visited July 22, 2024)
How often do you swipe your Loyalty Card for shopping for promotional items only?* [Graph], dunnhumby Beyond, June 2, 2020. [Online]. Available: https://www.statista.com/statistics/1125725/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-gender/