Loyalty card usage in the United Kingdom (UK) was seen more frequently among female shoppers. According to the results of a recent consumer survey, when asked about the frequency of using their loyalty card when doing top-up shopping (in which they purchase just a few items additional to main shopping), 48 percent of women said they always used their cards. This rate was slightly lower with men, at 41 percent.
How often do you swipe your Loyalty Card for top-up shopping?*
Characteristic
Always
Usually
Occasionally
Rarely
Never
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* 'Top-up shopping' is defined by the source as "during which you purchase just a few items additional to your main shopping" Survey participants were asked how often they swiped their loyalty card for the type of shopping activity in question, i.e. top-up shopping.
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dunnhumby Beyond. (June 2, 2020). How often do you swipe your Loyalty Card for top-up shopping?* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1125688/loyalty-card-usage-rate-for-top-up-shopping-in-the-uk-by-gender/
dunnhumby Beyond. "How often do you swipe your Loyalty Card for top-up shopping?*." Chart. June 2, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1125688/loyalty-card-usage-rate-for-top-up-shopping-in-the-uk-by-gender/
dunnhumby Beyond. (2020). How often do you swipe your Loyalty Card for top-up shopping?*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1125688/loyalty-card-usage-rate-for-top-up-shopping-in-the-uk-by-gender/
dunnhumby Beyond. "How Often Do You Swipe Your Loyalty Card for Top-up Shopping?*." Statista, Statista Inc., 2 Jun 2020, https://www.statista.com/statistics/1125688/loyalty-card-usage-rate-for-top-up-shopping-in-the-uk-by-gender/
dunnhumby Beyond, How often do you swipe your Loyalty Card for top-up shopping?* Statista, https://www.statista.com/statistics/1125688/loyalty-card-usage-rate-for-top-up-shopping-in-the-uk-by-gender/ (last visited July 22, 2024)
How often do you swipe your Loyalty Card for top-up shopping?* [Graph], dunnhumby Beyond, June 2, 2020. [Online]. Available: https://www.statista.com/statistics/1125688/loyalty-card-usage-rate-for-top-up-shopping-in-the-uk-by-gender/