Loyalty card usage among shoppers in the United Kingdom (UK) was seen more frequently among older age groups. According to the results of a recent consumer survey, when asked about the frequency of using their loyalty card when doing top-up shopping (in which they purchase just a few items additional to main shopping), two-thirds of those aged 65 and older said they did always use their cards. In the younger age groups, in the 18-24 year-old demographics for instance, just over a quarter of shoppers said they either usually used their loyalty cards.
How often do you swipe your Loyalty Card for top-up shopping?*
* 'Top-up shopping' is defined by the source as "during which you purchase just a few items additional to your main shopping" Survey participants were asked how often they swiped their loyalty card for the type of shopping activity in question, i.e. top-up shopping.
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dunnhumby Beyond. (June 2, 2020). How often do you swipe your Loyalty Card for top-up shopping?* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1125674/loyalty-card-usage-rate-for-top-up-shopping-in-the-uk-by-age/
dunnhumby Beyond. "How often do you swipe your Loyalty Card for top-up shopping?*." Chart. June 2, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1125674/loyalty-card-usage-rate-for-top-up-shopping-in-the-uk-by-age/
dunnhumby Beyond. (2020). How often do you swipe your Loyalty Card for top-up shopping?*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1125674/loyalty-card-usage-rate-for-top-up-shopping-in-the-uk-by-age/
dunnhumby Beyond. "How Often Do You Swipe Your Loyalty Card for Top-up Shopping?*." Statista, Statista Inc., 2 Jun 2020, https://www.statista.com/statistics/1125674/loyalty-card-usage-rate-for-top-up-shopping-in-the-uk-by-age/
dunnhumby Beyond, How often do you swipe your Loyalty Card for top-up shopping?* Statista, https://www.statista.com/statistics/1125674/loyalty-card-usage-rate-for-top-up-shopping-in-the-uk-by-age/ (last visited November 21, 2024)
How often do you swipe your Loyalty Card for top-up shopping?* [Graph], dunnhumby Beyond, June 2, 2020. [Online]. Available: https://www.statista.com/statistics/1125674/loyalty-card-usage-rate-for-top-up-shopping-in-the-uk-by-age/
