Loyalty card usage among shoppers in the United Kingdom (UK) was seen more frequently among older age groups. According to the results of a consumer survey, when asked about the frequency of using their loyalty card when shopping for promotional items only, more than half of those aged 65 and older said they did always use their cards. Just over a quarter of shoppers aged 18-24 said they occasionally used their cards when shopping for promotional items only.
How often do you swipe your Loyalty Card for shopping for promotional items only?*
Age group
Always
Usually
Occasionally
Rarely
Never
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* 'Promotional items' is defined by the source as "not part of main or top-up shopping." Survey participants were asked how often they swiped their loyalty card for the type of shopping activity in question, i.e. promotional items only.
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dunnhumby Beyond. (June 2, 2020). How often do you swipe your Loyalty Card for shopping for promotional items only?* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1125669/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-age/
dunnhumby Beyond. "How often do you swipe your Loyalty Card for shopping for promotional items only?*." Chart. June 2, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1125669/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-age/
dunnhumby Beyond. (2020). How often do you swipe your Loyalty Card for shopping for promotional items only?*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1125669/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-age/
dunnhumby Beyond. "How Often Do You Swipe Your Loyalty Card for Shopping for Promotional Items Only?*." Statista, Statista Inc., 2 Jun 2020, https://www.statista.com/statistics/1125669/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-age/
dunnhumby Beyond, How often do you swipe your Loyalty Card for shopping for promotional items only?* Statista, https://www.statista.com/statistics/1125669/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-age/ (last visited July 22, 2024)
How often do you swipe your Loyalty Card for shopping for promotional items only?* [Graph], dunnhumby Beyond, June 2, 2020. [Online]. Available: https://www.statista.com/statistics/1125669/loyalty-card-usage-rate-for-shopping-for-promotional-items-in-the-uk-by-age/