An evaluation of the most important features of a streaming service found that the ability to watch content on a television was ranked highest, with 49 percent of respondents considering to be very important. The survey held in the United States in June 2020 also revelead that other variables such as if the service provided daily news were deemed significantly less important.
Most important features of video streaming services in the United States as of June 2020
Characteristic
Very important
Somewhat important
Not too important
Not important at all
Don't know/ No opinion
The ability to watch TV shows or movies on my TV
49%
24%
8%
7%
12%
Knowing what kind of TV shows and movies I will get from the service
47%
27%
7%
7%
12%
The ability to binge watch TV shows or movies
35%
29%
12%
12%
12%
New TV shows or movies added on a monthly basis
31%
34%
12%
10%
13%
The ability to watch TV shows or movies on my phone or tablet
26%
23%
17%
22%
12%
New TV shows or movies added on a weekly basis
25%
35%
16%
10%
14%
The ability to watch TV shows or movies on the go
23%
25%
18%
22%
12%
New TV shows or movies added on a daily basis
21%
29%
22%
14%
14%
TV shows or movies featuring my favorite celebrities
20%
33%
19%
15%
13%
A variety of scripted and unscripted TV shows
19%
30%
19%
16%
16%
Longer programs (45 minutes or longer)
19%
32%
22%
12%
15%
The option to bundle different streaming services under one account
19%
31%
18%
15%
12%
The ability to share what I’m watching with my friends and family
17%
23%
22%
25%
14%
Daily programming that offers quick summaries of the day’s top news stories
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Morning Consult. (June 10, 2020). Most important features of video streaming services in the United States as of June 2020 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1125486/evaluate-streaming-service-features-us/
Morning Consult. "Most important features of video streaming services in the United States as of June 2020 ." Chart. June 10, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1125486/evaluate-streaming-service-features-us/
Morning Consult. (2020). Most important features of video streaming services in the United States as of June 2020 . Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1125486/evaluate-streaming-service-features-us/
Morning Consult. "Most Important Features of Video Streaming Services in The United States as of June 2020 ." Statista, Statista Inc., 10 Jun 2020, https://www.statista.com/statistics/1125486/evaluate-streaming-service-features-us/
Morning Consult, Most important features of video streaming services in the United States as of June 2020 Statista, https://www.statista.com/statistics/1125486/evaluate-streaming-service-features-us/ (last visited November 23, 2024)
Most important features of video streaming services in the United States as of June 2020 [Graph], Morning Consult, June 10, 2020. [Online]. Available: https://www.statista.com/statistics/1125486/evaluate-streaming-service-features-us/
