Brazil: largest fashion franchises 2023, by number of outlets
In 2023, Chilli Beans, a sunglasses, watches, and accessories brand, was the leading franchise in the fashion industry in Brazil, based on the number of units across the country. The brand had a total of 1,116 operating units that year. Clothing brand Cia. Hering ranked second that year, followed by the footwear brand Havaianas (world-famous for its flip-flops).
