During the third quarter of 2023, 57 percent of respondents in the Philippines stated that they purchased a product or service online each week. Others ordered groceries via an online store.
B2C E-commerce market
Filipino online consumers are turning to e-commerce platforms for their retail purchases. These platforms provide more variety in terms of shopping and offer competitive prices. This resulted in an increasing e-commerce market size, which was estimated to grow massively in 2030. Two significant platforms that stood out for this sector in the Philippines were Shopee, with over 70 million monthly web visitors, and Lazada with about 37 million monthly visitors, respectively.
Online shopper demographic
Most Filipino online shoppers are Gen Zs and Millennials, which was also the country's most dominant internet user population. Those aged between 25 to 34 years old accounted for more than 50 percent of online shopping and are members of the society earning highest among other working groups.
Online shopping activities each week of internet users in the Philippines as of 3rd quarter 2023
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Online shopping activities each week of internet users in the Philippines as of 3rd quarter 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1125430/philippines-e-commerce-activities-internet-users/
DataReportal, und We Are Social, und Meltwater. "Online shopping activities each week of internet users in the Philippines as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1125430/philippines-e-commerce-activities-internet-users/
DataReportal, We Are Social, Meltwater. (2024). Online shopping activities each week of internet users in the Philippines as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1125430/philippines-e-commerce-activities-internet-users/
DataReportal, and We Are Social, and Meltwater. "Online Shopping Activities Each Week of Internet Users in The Philippines as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1125430/philippines-e-commerce-activities-internet-users/
DataReportal & We Are Social & Meltwater, Online shopping activities each week of internet users in the Philippines as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1125430/philippines-e-commerce-activities-internet-users/ (last visited December 30, 2024)
Online shopping activities each week of internet users in the Philippines as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1125430/philippines-e-commerce-activities-internet-users/
