Weekly online shopping activities of internet users Philippines Q3 2024
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During the third quarter of 2024, 57 percent of respondents in the Philippines stated that they purchased a product or service online each week. Online grocery shopping was also among their leading e-commerce activity in that period.
Online shopping market
Filipino online consumers gradually turned to e-commerce platforms for their retail purchases, especially at the height of the pandemic, with items ranging from mobile phones to beverages. These platforms provide more shopping variety and oftentimes competitive prices in comparison to physical retail stores. This changing shopping habit has resulted in an increasing e-commerce market size, which was estimated to grow massively in 2030.
Online shopping habits
Most Filipino online shoppers are Gen Zs and Millennials, which are also the country's most dominant internet user population. According to a January 2023 survey, about a quarter of Filipinos shopped online once a month, with around 11 percent even shopping daily.
