What is the geographic distribution of YouTube content consumption in Italy? A survey conducted in March/April 2019 suggested differences across macro-regions were not very significant. The favorite type of content was music videos for every macro-region, with an average of 73 percent of respondents citing it among their regular contents. The region comprising the South and the Islands seemed comparatively more interested than the others in live streams and brands or products channels. On the other hand, the region most into tutorials was the Center, with 62 percent of the respondents choosing this option.
What do you watch on YouTube?
Characteristic
North-East
North-West
Center
South and Islands
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Ipsos. (June 5, 2020). What do you watch on YouTube? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1125352/youtube-content-watched-in-italy-by-macro-region/
Ipsos. "What do you watch on YouTube?." Chart. June 5, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1125352/youtube-content-watched-in-italy-by-macro-region/
Ipsos. (2020). What do you watch on YouTube?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1125352/youtube-content-watched-in-italy-by-macro-region/
Ipsos. "What Do You Watch on Youtube?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125352/youtube-content-watched-in-italy-by-macro-region/
Ipsos, What do you watch on YouTube? Statista, https://www.statista.com/statistics/1125352/youtube-content-watched-in-italy-by-macro-region/ (last visited July 22, 2024)
What do you watch on YouTube? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125352/youtube-content-watched-in-italy-by-macro-region/