Age has an influence on the type of content Italian users watch on YouTube. A survey conducted in March/April 2019 showed that 16 to 24 years old respondents had a disproportionate interest (56 percent) in particular for influencers/youtubers channels, compared to a modest 28 percent on average for the other three groups. Watching or listening to music videos seemed to be popular across all ages, while brands and products channels were of much more interest for the 25-44 age-group than for the youngest and oldest group. It is interesting to note a keen interest (60 percent of the respondents) in video tutorials for the oldest age-group.
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Ipsos. (June 5, 2020). What do you watch on YouTube? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1125312/type-of-youtube-content-watched-in-italy-by-age-group/
Ipsos. "What do you watch on YouTube?." Chart. June 5, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1125312/type-of-youtube-content-watched-in-italy-by-age-group/
Ipsos. (2020). What do you watch on YouTube?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1125312/type-of-youtube-content-watched-in-italy-by-age-group/
Ipsos. "What Do You Watch on Youtube?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125312/type-of-youtube-content-watched-in-italy-by-age-group/
Ipsos, What do you watch on YouTube? Statista, https://www.statista.com/statistics/1125312/type-of-youtube-content-watched-in-italy-by-age-group/ (last visited November 21, 2024)
What do you watch on YouTube? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125312/type-of-youtube-content-watched-in-italy-by-age-group/