YouTube content watching in Italy 2019, by age-group

Published by Laura Ceci, Nov 26, 2021
How often do different Italian age-groups watch content on YouTube? A survey conducted in March/April 2019 showed how figures for YouTube usage frequency decreased markedly as respondents grew older. Starting from the 67 percent of the 16-24 years old respondents who reported to watch YouTube content at least once a day, figures decrease until reaching the lowest point at 47 percent for the 45-54 age-group. Almost half of the youngest respondents declared to watch YouTube content several times in a day, while no one in this group reported to rarely or never use YouTube.

Do you ever watch content on YouTube?

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Release date

June 2020

Region

Italy

Survey time period

March and April 2019

Number of respondents

1,013 respondents

Age group

16-54 years

Supplementary notes

This question was phrased by the source as follows: "Parliamo ora di Youtube. Ti capita di visualizzare contenuti su Youtube?"

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