Which age-group is more likely to buy influencers- or celebrities-sponsored products among the Italian population? According to a survey conducted in March and April 2019, this seemed to be the 25-34 age range. Differences with other age-groups did not vary greatly, but the percentage of respondents who reported to have bought one of these products at least once was the greatest (68 percent). On the other hand, only 57 percent of the respondents between 35 and 44 years of age declared to have ever been convinced by such advertising, making it the lowest percentage among the age-groups.
Have you ever bought an influencer/celebrity-sponsored product?
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Ipsos. (June 5, 2020). Have you ever bought an influencer/celebrity-sponsored product? [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1125110/buying-influencers-and-celebrities-sponsored-products-in-italy-by-age-group/
Ipsos. "Have you ever bought an influencer/celebrity-sponsored product?." Chart. June 5, 2020. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1125110/buying-influencers-and-celebrities-sponsored-products-in-italy-by-age-group/
Ipsos. (2020). Have you ever bought an influencer/celebrity-sponsored product?. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1125110/buying-influencers-and-celebrities-sponsored-products-in-italy-by-age-group/
Ipsos. "Have You Ever Bought An Influencer/Celebrity-sponsored Product?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125110/buying-influencers-and-celebrities-sponsored-products-in-italy-by-age-group/
Ipsos, Have you ever bought an influencer/celebrity-sponsored product? Statista, https://www.statista.com/statistics/1125110/buying-influencers-and-celebrities-sponsored-products-in-italy-by-age-group/ (last visited November 03, 2024)
Have you ever bought an influencer/celebrity-sponsored product? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125110/buying-influencers-and-celebrities-sponsored-products-in-italy-by-age-group/
