Is social media-promoted advertising successful in Italy? A survey conducted in March-April 2019 suggested it is. A majority of the respondents, in fact, reported to have bought celebrities- or influencers-sponsored products. When we look at gender differences in the affirmative answers, we see that figures for women were slightly higher, with 64 percent compared to 60 percent for men. Also, 38 percent of women reported to having bought products that were sponsored by celebrities or influencers more than once, compared to 32 percent for men.
Have you ever bought an influencer/celebrity-sponsored product?
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Ipsos. (June 5, 2020). Have you ever bought an influencer/celebrity-sponsored product? [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1125085/buying-influencers-and-celebrities-sponsored-products-in-italy/
Ipsos. "Have you ever bought an influencer/celebrity-sponsored product?." Chart. June 5, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1125085/buying-influencers-and-celebrities-sponsored-products-in-italy/
Ipsos. (2020). Have you ever bought an influencer/celebrity-sponsored product?. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1125085/buying-influencers-and-celebrities-sponsored-products-in-italy/
Ipsos. "Have You Ever Bought An Influencer/Celebrity-sponsored Product?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125085/buying-influencers-and-celebrities-sponsored-products-in-italy/
Ipsos, Have you ever bought an influencer/celebrity-sponsored product? Statista, https://www.statista.com/statistics/1125085/buying-influencers-and-celebrities-sponsored-products-in-italy/ (last visited November 18, 2024)
Have you ever bought an influencer/celebrity-sponsored product? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125085/buying-influencers-and-celebrities-sponsored-products-in-italy/
