In 2019, about 95.9 percent of the male social e-commerce platform Pinduoduo users who were born in the 2000s bought items their friends shared with them, while the same proportion of female users invited their friends to join the group buying for a better price. Pinduoduo is the second biggest e-commerce platform in China based on user number, next to Alibaba.
Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender
Characteristic
Male
Female
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*Pinduoduo provides a discounted rate of a collective bulk purchases. In order to avail the price, you need to recruit friends and join together in the group-buy deal.
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Pinduoduo, & China Youth Online. (April 28, 2020). Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1125056/china-share-of-pinduoduo-shoppers-using-social-function-by-gender/
Pinduoduo, und China Youth Online. "Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender." Chart. April 28, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1125056/china-share-of-pinduoduo-shoppers-using-social-function-by-gender/
Pinduoduo, China Youth Online. (2020). Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1125056/china-share-of-pinduoduo-shoppers-using-social-function-by-gender/
Pinduoduo, and China Youth Online. "Distribution of Pinduoduo Users Born in 2000s Who Invited Friends to Buy Items or Bought Items Their Friends Shared in China in 2019, by Gender." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1125056/china-share-of-pinduoduo-shoppers-using-social-function-by-gender/
Pinduoduo & China Youth Online, Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender Statista, https://www.statista.com/statistics/1125056/china-share-of-pinduoduo-shoppers-using-social-function-by-gender/ (last visited July 22, 2024)
Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender [Graph], Pinduoduo, & China Youth Online, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1125056/china-share-of-pinduoduo-shoppers-using-social-function-by-gender/