In 2019, about 95.9 percent of the male social e-commerce platform Pinduoduo users who were born in the 2000s bought items their friends shared with them, while the same proportion of female users invited their friends to join the group buying for a better price. Pinduoduo is the second biggest e-commerce platform in China based on user number, next to Alibaba.
Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender
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Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender
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*Pinduoduo provides a discounted rate of a collective bulk purchases. In order to avail the price, you need to recruit friends and join together in the group-buy deal.
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Yihan Ma
Research expert covering e-commerce and FMCG in Greater China
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Pinduoduo, & China Youth Online. (April 28, 2020). Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1125056/china-share-of-pinduoduo-shoppers-using-social-function-by-gender/
Pinduoduo, und China Youth Online. "Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender." Chart. April 28, 2020. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1125056/china-share-of-pinduoduo-shoppers-using-social-function-by-gender/
Pinduoduo, China Youth Online. (2020). Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1125056/china-share-of-pinduoduo-shoppers-using-social-function-by-gender/
Pinduoduo, and China Youth Online. "Distribution of Pinduoduo Users Born in 2000s Who Invited Friends to Buy Items or Bought Items Their Friends Shared in China in 2019, by Gender." Statista, Statista Inc., 28 Apr 2020, https://www.statista.com/statistics/1125056/china-share-of-pinduoduo-shoppers-using-social-function-by-gender/
Pinduoduo & China Youth Online, Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender Statista, https://www.statista.com/statistics/1125056/china-share-of-pinduoduo-shoppers-using-social-function-by-gender/ (last visited April 27, 2025)
Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender [Graph], Pinduoduo, & China Youth Online, April 28, 2020. [Online]. Available: https://www.statista.com/statistics/1125056/china-share-of-pinduoduo-shoppers-using-social-function-by-gender/
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