A survey held in February 2020 revealed that 12 percent of Americans from the Baby Boomer generation used The Roku Channel in the last year. This makes them the generation most likely to use the online TV streaming service, although the service was also similarly popular with Gen Z, Gen X, and adults part of the Silent Generation.
Share of adults who used the Roku Channel in the last year in the United States as of February 2020, by generation
*Count by generation: Gen Z:432, Millennials:270, Gen X:759, Baby boomer: 137, Silent Generation: 179
Question: Which, if any, of the following streaming services have you used in the past 12 months (i.e., since past day, this month, last year)? The Roku Channel
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YouGov. (March 19, 2020). Share of adults who used the Roku Channel in the last year in the United States as of February 2020, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1124984/roku-channel-us-audience-generation/
YouGov. "Share of adults who used the Roku Channel in the last year in the United States as of February 2020, by generation." Chart. March 19, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1124984/roku-channel-us-audience-generation/
YouGov. (2020). Share of adults who used the Roku Channel in the last year in the United States as of February 2020, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1124984/roku-channel-us-audience-generation/
YouGov. "Share of Adults Who Used The Roku Channel in The Last Year in The United States as of February 2020, by Generation." Statista, Statista Inc., 19 Mar 2020, https://www.statista.com/statistics/1124984/roku-channel-us-audience-generation/
YouGov, Share of adults who used the Roku Channel in the last year in the United States as of February 2020, by generation Statista, https://www.statista.com/statistics/1124984/roku-channel-us-audience-generation/ (last visited December 22, 2024)
Share of adults who used the Roku Channel in the last year in the United States as of February 2020, by generation [Graph], YouGov, March 19, 2020. [Online]. Available: https://www.statista.com/statistics/1124984/roku-channel-us-audience-generation/
