Instagram & Facebook stories watching by the influencers' audience in Italy 2019

Published by
Stacy Jo Dixon,
May 11, 2022
In 2019, a survey revealed that the Italian user base of influencers watched stories mostly on Instagram. Data show that 37 percent of users buying products suggested by influencers watched Instagram stories exclusively, while 35 percent of them stated they used both Instagram and Facebook platforms.

Where do you watch Instagram or Facebook stories?

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Source

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Release date

June 2020

Region

Italy

Survey time period

March and April 2019

Number of respondents

1,013 respondents

Age group

16-54 years

Supplementary notes

This question was phrased by the source as follows: "Di solito guardi le stories su Instagram o Facebook?"

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