Instagram & Facebook stories watching in Italy in 2019, by age group

Published by
Stacy Jo Dixon,
May 11, 2022
In 2019, a survey revealed that 35 percent of Italian Millennials preferred to watch Instagram stories, while only 15 percent of them did it on Facebook. On the contrary, respondents from the Generation Z showed a striking preference for the Instagram stories (73 percent). Users between 45 and 54 years were not much attracted by the stories' videos, as 30 percent of them stated they did not watch Facebook or Instagram stories.

Where do you watch Instagram or Facebook stories?

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Release date

June 2020

Region

Italy

Survey time period

March and April 2019

Number of respondents

1,013 respondents

Age group

16-54 years

Supplementary notes

This question was phrased by the source as follows: "Di solito guardi le stories su Instagram o Facebook?"

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