in 2022, Burger King was named the brand with the most effective advertising in Latin America, scoring 264 points in the Effie Index. Chevrolet and the Brazilian bank Itaú followed with 242 and 230 points, respectively.
Brands with the most effective advertising in Latin America in 2022
(index score)
Characteristic
Number of points
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Effie Index. (June 14, 2023). Brands with the most effective advertising in Latin America in 2022 (index score) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1124856/brands-most-effective-advertising-latin-america/
Effie Index. "Brands with the most effective advertising in Latin America in 2022 (index score)." Chart. June 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1124856/brands-most-effective-advertising-latin-america/
Effie Index. (2023). Brands with the most effective advertising in Latin America in 2022 (index score). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1124856/brands-most-effective-advertising-latin-america/
Effie Index. "Brands with The Most Effective Advertising in Latin America in 2022 (Index Score)." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/1124856/brands-most-effective-advertising-latin-america/
Effie Index, Brands with the most effective advertising in Latin America in 2022 (index score) Statista, https://www.statista.com/statistics/1124856/brands-most-effective-advertising-latin-america/ (last visited July 22, 2024)
Brands with the most effective advertising in Latin America in 2022 (index score) [Graph], Effie Index, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/1124856/brands-most-effective-advertising-latin-america/