An online survey of American adults held in February 2020 found that Gen X watched Pluto TV the most in the last 12 months, with 13 percent of respondents reporting usage of the streaming site, compared to just eight percent of Boomers. The youngest and oldest generations consumed the least, with only two percent from each group reporting usage of Pluto TV in the last year.
Share of adults who used Pluto TV in the last year in the United States as of February 2020, by generation
*Count by age group: Gen Z:432, Millennials:270, Gen X:759, Baby boomer: 137, Silent generation: 179
Question: Which, if any, of the following streaming services have you used in the past 12 months (i.e., since past day, this month, last year)? Pluto TV
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YouGov. (March 19, 2020). Share of adults who used Pluto TV in the last year in the United States as of February 2020, by generation [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1124705/pluto-tv-us-audience-generation/
YouGov. "Share of adults who used Pluto TV in the last year in the United States as of February 2020, by generation." Chart. March 19, 2020. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1124705/pluto-tv-us-audience-generation/
YouGov. (2020). Share of adults who used Pluto TV in the last year in the United States as of February 2020, by generation. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1124705/pluto-tv-us-audience-generation/
YouGov. "Share of Adults Who Used Pluto Tv in The Last Year in The United States as of February 2020, by Generation." Statista, Statista Inc., 19 Mar 2020, https://www.statista.com/statistics/1124705/pluto-tv-us-audience-generation/
YouGov, Share of adults who used Pluto TV in the last year in the United States as of February 2020, by generation Statista, https://www.statista.com/statistics/1124705/pluto-tv-us-audience-generation/ (last visited January 09, 2025)
Share of adults who used Pluto TV in the last year in the United States as of February 2020, by generation [Graph], YouGov, March 19, 2020. [Online]. Available: https://www.statista.com/statistics/1124705/pluto-tv-us-audience-generation/
