According to a 2021 survey in the United Kingdom, 64 percent of respondents who used the internet (but not social media) for news said they go directly to the website or app of a news provider. The 16 to 24-year-old age group were much more likely than over 65s to go to a search engine and search for a news story.
Most used gateways to online news in the United Kingdom as of March 2021, by demographic group
Characteristic
Total
Male
Female
16-24
65+
ABC1
C2DE
Minority ethnic
White
Go directly to a website/app of a news provider
64%
66%
61%
58%
58%
66%
60%
62%
64%
Go to a search engine and search for a news story
35%
34%
36%
43%
20%
33%
39%
48%
33%
Go directly to a website/app that brings together news from different news providers
N(Male) = 806; N(Female) = 747; N(16-24) = 303; N(65+) = 254; N(ABC1) = 973; N(C2DE) = 574; N(Minority ethnic groups) = 299; N(White) = 1253.
This question was not asked to those that said they used social media and no other types of internet site for news.
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Ofcom. (July 27, 2021). Most used gateways to online news in the United Kingdom as of March 2021, by demographic group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1124496/gateways-to-online-news-uk-by-demographic-group/
Ofcom. "Most used gateways to online news in the United Kingdom as of March 2021, by demographic group." Chart. July 27, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1124496/gateways-to-online-news-uk-by-demographic-group/
Ofcom. (2021). Most used gateways to online news in the United Kingdom as of March 2021, by demographic group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1124496/gateways-to-online-news-uk-by-demographic-group/
Ofcom. "Most Used Gateways to Online News in The United Kingdom as of March 2021, by Demographic Group." Statista, Statista Inc., 27 Jul 2021, https://www.statista.com/statistics/1124496/gateways-to-online-news-uk-by-demographic-group/
Ofcom, Most used gateways to online news in the United Kingdom as of March 2021, by demographic group Statista, https://www.statista.com/statistics/1124496/gateways-to-online-news-uk-by-demographic-group/ (last visited December 22, 2024)
Most used gateways to online news in the United Kingdom as of March 2021, by demographic group [Graph], Ofcom, July 27, 2021. [Online]. Available: https://www.statista.com/statistics/1124496/gateways-to-online-news-uk-by-demographic-group/
