A recent study was conducted on Instagram influencer marketing. It revealed that in the first quarter of 2020, influencer marketing spending reached 400 million U.S. dollars. In comparison, in March of 2019, influencer marketing spending was higher by 16 million U.S. dollars. The differences were even larger when looking at February spending in both years, indicating that influencer marketing started bouncing back quite quickly after the coronavirus hit initially.
Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020
(in million U.S. dollars)
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HypeAuditor. (May 20, 2020). Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1124168/influencer-marketing-spending-instagram-coronavirus-outbreak-world/
HypeAuditor. "Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020 (in million U.S. dollars)." Chart. May 20, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1124168/influencer-marketing-spending-instagram-coronavirus-outbreak-world/
HypeAuditor. (2020). Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1124168/influencer-marketing-spending-instagram-coronavirus-outbreak-world/
HypeAuditor. "Influencer Marketing Spending on Instagram as Impacted by The Coronavirus Outbreak Worldwide in 1st Quarters of 2019 and 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1124168/influencer-marketing-spending-instagram-coronavirus-outbreak-world/
HypeAuditor, Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1124168/influencer-marketing-spending-instagram-coronavirus-outbreak-world/ (last visited December 24, 2024)
Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020 (in million U.S. dollars) [Graph], HypeAuditor, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1124168/influencer-marketing-spending-instagram-coronavirus-outbreak-world/