Podcast ad revenue in the U.S. 2021-2023, by genre

Published by
Michele Majidi,
May 24, 2024
In 2023, comedy podcasts accounted for 17 percent of podcast advertising revenue in the United States. It was the most popular genre among advertisers. Sports and news podcasts followed with 13 percent and 12 percent, respectively.

Distribution of podcast advertising revenue in the United States from 2021 to 2023, by podcast genre

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Release date

May 2024

Region

United States

Survey time period

2021 to 2023

Supplementary notes

Figures prior to 2022 taken from earlier report.

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Statistics on " Podcast advertising in the United States "

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Overview

6

Leading players

7

Marketer usage and insights

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Consumer insights

8

Further related statistics

14

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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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