Distribution of podcast advertising in the U.S. Q4 2018 - Q4 2019, by campaign type

Published by
Michele Majidi,
May 4, 2023
Based on an analysis of podcast advertising data in the top 400 podcasts in the United States, it was found that in the fourth quarter of 2019, brand ads represented 32 percent of advertising occurences in podcasts at that time. In contrast, direct response ads accounted for 60 percent of occurences in the same quarter.

Distribution of podcast advertising in the United States from 4th quarter 2018 to 4th quarter 2019, by campaign type

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Release date

April 2020

Region

United States

Survey time period

Q4 2018 to Q4 2019

Special properties

based on advertising data from the top 400 podcasts in the U.S., as ranked by Apple Podcasts

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Statistics on " Podcasting in selected markets worldwide "

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Other statistics that may interest you Podcasting in selected markets worldwide

Global publishers and hosts

4

Global consumption

6

United States and Canada

6

Latin America

5

Europe

8

Nordics

8

Spotlight on Australia

6

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Topics

Podcast industry in FrancePodcasting Industry
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* For commercial use only

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