Social media market share Asia 2024, by platform
As of October 2024, Facebook accounted for more than 62.5 percent of the social media market across Asia. Comparatively, YouTube accounted for about 18.2 percent of the social media market in Asia as of October 2024.
Social media as an information sharing platform
Over the past 20 years, the field of information and technology has demonstrated a rapid change owing to the development of social media. Sharing of information, social sharing, supporting a cause, and product advertisements are just a few of the reasons why social media materialized as an information sharing platform. One key element in the emergence of social media influence was the prolific advancement of mobile technology.
Outreach of social media
The average daily time spent on media consumption in the Asia Pacific region is accounted for majorly by mobile internet or television. Mobile devices dominate the global market in terms of share of the web traffic, with the Asia Pacific region averaging higher than the global mean. With the average daily time spent on media consumption on mobile devices predicted to overtake that of television, accessibility would play an imminent role in the development of social media.
Accessibility and Facebook
The active social media penetration and the number of social media accounts per individual in the Asia-Pacific region favored the growth of social media expansion. Owing to the aforementioned factors and its accessibility over a large number of platforms, Facebook accounted for the highest market share of mobile social media in the Asia Pacific region.
