Social media market share Asia 2024, by platform

As of March 2024, Facebook accounted for nearly 56 percent of the social media market across Asia. Comparatively, YouTube accounted for about 22 percent of the social media market in Asia as of March of the same year. 

Social media as an information sharing platform

Over the past 20 years, the field of information and technology has demonstrated a rapid change owing to the development of social media. Sharing of information, social sharing, supporting a cause, product advertisements are just few of the reasons why social media materialized as an information sharing platform. One key element in the emergence of social media influence was the prolific advancement of mobile technology.

Outreach of social media

The average daily time spent on the media consumption in the Asia Pacific region is accounted for majorly by mobile internet or television. Mobile devices dominate the global market in terms of share of the web traffic, with the Asia Pacific region averaging higher than the global mean. With the average daily time spent on media consumption on mobile devices predicted to overtake that of television, accessibility would play an imminent role in the development of social media.

Accessibility and Facebook

The active social media penetration and the number of social media accounts per individual in the Asia Pacific region favored the growth of social media expansion. Owing to the aforementioned factors and its accessibility over a large number of platforms, Facebook accounted for the highest market share of mobile social media in the Asia Pacific region.