According to a survey from 2019, most Italian digital tourists travelled to the seaside. Data show that about 39 percent of respondents chose this destination for their holiday trip. Moreover, almost three in ten interviewees visited a city while on holiday in 2019.
Distribution of digital tourists in Italy in 2019, by travel destination
Tourists who experienced online at least one aspect of their journey (research, booking, social media posting, or reviewing) and bought at least one tourist product.
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Osservatori Digital Innovation. (April 1, 2020). Distribution of digital tourists in Italy in 2019, by travel destination [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
Osservatori Digital Innovation. "Distribution of digital tourists in Italy in 2019, by travel destination." Chart. April 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
Osservatori Digital Innovation. (2020). Distribution of digital tourists in Italy in 2019, by travel destination. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
Osservatori Digital Innovation. "Distribution of Digital Tourists in Italy in 2019, by Travel Destination." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
Osservatori Digital Innovation, Distribution of digital tourists in Italy in 2019, by travel destination Statista, https://www.statista.com/statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/ (last visited December 22, 2024)
Distribution of digital tourists in Italy in 2019, by travel destination [Graph], Osservatori Digital Innovation, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/