According to a consumer survey from 2019, cheaper price was the main motivator for most of Finnish respondents to use foreign websites for online purchases. Other common reasons for shopping on foreign online shops were better product availability (32 percent), and affordable delivery costs (21 percent). Around ten percent of the respondents said that the preferred website was not available in Finland or that the delivery time from abroad was quick.
Reasons why Finnish consumers preferred shopping on foreign online shops in 2019
Characteristic
Share of respondents
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This question was phrased by the source as follows: "Why did you purchase this item cross-border rather than domestically? Please select all answers that apply."
Multiple answers were possible.
The source adds the following information: "The total number of respondents in the survey of International Post Corporationin (IPC) was 35,737 from 41 countries. The number of respondents from Finland was 1,054."
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Posti. (January 30, 2020). Reasons why Finnish consumers preferred shopping on foreign online shops in 2019 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1123847/reasons-for-shopping-on-foreign-online-shop-in-finland/
Posti. "Reasons why Finnish consumers preferred shopping on foreign online shops in 2019." Chart. January 30, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1123847/reasons-for-shopping-on-foreign-online-shop-in-finland/
Posti. (2020). Reasons why Finnish consumers preferred shopping on foreign online shops in 2019. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1123847/reasons-for-shopping-on-foreign-online-shop-in-finland/
Posti. "Reasons Why Finnish Consumers Preferred Shopping on Foreign Online Shops in 2019." Statista, Statista Inc., 30 Jan 2020, https://www.statista.com/statistics/1123847/reasons-for-shopping-on-foreign-online-shop-in-finland/
Posti, Reasons why Finnish consumers preferred shopping on foreign online shops in 2019 Statista, https://www.statista.com/statistics/1123847/reasons-for-shopping-on-foreign-online-shop-in-finland/ (last visited August 25, 2024)
Reasons why Finnish consumers preferred shopping on foreign online shops in 2019 [Graph], Posti, January 30, 2020. [Online]. Available: https://www.statista.com/statistics/1123847/reasons-for-shopping-on-foreign-online-shop-in-finland/