Distribution of digital tourists in Italy 2019, by travel group

Published by Statista Research Department, Jan 26, 2022
According to a survey from 2019, most Italian digital tourists travelled with the family. Data show that about 54 percent of respondents took family trips. Moreover, three in ten interviewees travelled with the partner.

Distribution of digital tourists in Italy in 2019, by travel group

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Release date

April 2020

Region

Italy

Survey time period

2019

Number of respondents

1,092 respondents

Age group

18-75 years

Special properties

Tourists who experienced online at least one aspect of their journey (research, booking, social media posting or reviewing) and bought at least one tourist product

Method of interview

Computer-assisted web interviews (CAWI)

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