In 2019, relaxing and enjoying the company were the main reasons for going on holidays among Italian digital tourists. About four in ten respondents believed that these were the main reasons for travelling. Moreover, 25 percent of interviewees claimed that exploring a destination and the local culture was the most important aspect for going on holidays.
Main reasons for going on holidays among digital tourists in Italy in 2019
Tourists who experienced online at least one aspect of their journey (research, booking, social media posting or reviewing) and bought at least one tourist product
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Osservatori Digital Innovation. (April 1, 2020). Main reasons for going on holidays among digital tourists in Italy in 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation. "Main reasons for going on holidays among digital tourists in Italy in 2019." Chart. April 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation. (2020). Main reasons for going on holidays among digital tourists in Italy in 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation. "Main Reasons for Going on Holidays among Digital Tourists in Italy in 2019." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation, Main reasons for going on holidays among digital tourists in Italy in 2019 Statista, https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/ (last visited December 22, 2024)
Main reasons for going on holidays among digital tourists in Italy in 2019 [Graph], Osservatori Digital Innovation, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
