Growth in digital ad spending in the CEE region 2023, by country
In 2023, two Central and Eastern European (CEE) countries achieved an over 20-percent growth rate in digital advertising spending. These were Serbia and Ukraine. Slovenia was the country with the least significant increase, at over four percent.
How does digital advertising in CEE perform compared to other channels?
The internet is the leading advertising channel across the CEE region, followed by television. The segment was expected to increase steadily between 2024 and 2029. In the latest forecast year, it would reach around 18.9 billion U.S. dollars.
Digital advertising growth during COVID-19
The internet was the only channel that saw an increase in spending in 2020 when the COVID-19 pandemic started. Media budgets on traditional formats, such as TV, outdoor, cinema, and press advertising, declined that year.
