Leading TV advertisers in Russia 2023, by spending
Sber was the leading advertiser on television by ad spending in Russia in 2023, followed by Yandex and Alfa Bank. Sber's expenditure on TV advertising reached approximately 11.1 billion Russian rubles in that year. Other major advertisers included Ozon, an e-commerce platform, and the TCS Group Holding.
Several Western companies that were among the leading TV advertisers in Russia prior to 2022 left the market or limited their activities in the country due to the war in Ukraine. These included PepsiCo, Procter & Gamble, Nestlé, GSK Consumer Healthcare, and Reckitt Benckiser, among others.
