Based on an analysis of podcast advertising data in the top 400 podcasts in the United States, it was found that in the fourth quarter of 2019, the number of unique podcast advertisers in podcasts reached 1,201. In the preceding quarter, there were 1,164 advertisers in the pool of measured podcasts, indicating a growing interest in advertising in this medium.
Number of unique podcast advertisers in the United States from 4th quarter 2018 to 4th quarter 2019
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Number of unique advertisers
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Westwood One. (April 27, 2020). Number of unique podcast advertisers in the United States from 4th quarter 2018 to 4th quarter 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1123754/number-unique-podcast-advertisers-usa/
Westwood One. "Number of unique podcast advertisers in the United States from 4th quarter 2018 to 4th quarter 2019." Chart. April 27, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1123754/number-unique-podcast-advertisers-usa/
Westwood One. (2020). Number of unique podcast advertisers in the United States from 4th quarter 2018 to 4th quarter 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1123754/number-unique-podcast-advertisers-usa/
Westwood One. "Number of Unique Podcast Advertisers in The United States from 4th Quarter 2018 to 4th Quarter 2019." Statista, Statista Inc., 27 Apr 2020, https://www.statista.com/statistics/1123754/number-unique-podcast-advertisers-usa/
Westwood One, Number of unique podcast advertisers in the United States from 4th quarter 2018 to 4th quarter 2019 Statista, https://www.statista.com/statistics/1123754/number-unique-podcast-advertisers-usa/ (last visited July 22, 2024)
Number of unique podcast advertisers in the United States from 4th quarter 2018 to 4th quarter 2019 [Graph], Westwood One, April 27, 2020. [Online]. Available: https://www.statista.com/statistics/1123754/number-unique-podcast-advertisers-usa/