Shopping frequency of active e-commerce users Finland 2019
According to survey from 2019, 35 percent of active e-commerce users in Finland made online purchases on average once a month. The share of online buyers who purchased products online at least once in two weeks was around 22 percent. However, over 40 percent of Finnish respondents, who purchased physical goods online over the past 12 months, shopped online less often than once a month.
