A February 2020 study analyzed over 200,000 Instagram influencer accounts. The findings show that verified accounts with one thousand to five thousand followers have the highest engagement rate, at 4.84 percent. In contrast, verified accounts with over one million followers only have an engagement rate of 1.72 percent.
Engagement rate of verified Instagram influencer accounts worldwide as of February 2020, by profile size
Characteristic
Accounts without verification
Verified accounts
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HypeAuditor. (February 6, 2020). Engagement rate of verified Instagram influencer accounts worldwide as of February 2020, by profile size [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/1123652/engagement-rate-verified-instagram-accounts-worldwide/
HypeAuditor. "Engagement rate of verified Instagram influencer accounts worldwide as of February 2020, by profile size." Chart. February 6, 2020. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/1123652/engagement-rate-verified-instagram-accounts-worldwide/
HypeAuditor. (2020). Engagement rate of verified Instagram influencer accounts worldwide as of February 2020, by profile size. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/1123652/engagement-rate-verified-instagram-accounts-worldwide/
HypeAuditor. "Engagement Rate of Verified Instagram Influencer Accounts Worldwide as of February 2020, by Profile Size." Statista, Statista Inc., 6 Feb 2020, https://www.statista.com/statistics/1123652/engagement-rate-verified-instagram-accounts-worldwide/
HypeAuditor, Engagement rate of verified Instagram influencer accounts worldwide as of February 2020, by profile size Statista, https://www.statista.com/statistics/1123652/engagement-rate-verified-instagram-accounts-worldwide/ (last visited July 24, 2024)
Engagement rate of verified Instagram influencer accounts worldwide as of February 2020, by profile size [Graph], HypeAuditor, February 6, 2020. [Online]. Available: https://www.statista.com/statistics/1123652/engagement-rate-verified-instagram-accounts-worldwide/