During a 2021 study of social media users from 11 countries, 77 percent of respondents said these platforms inspired them to gain more information about a product or brand. The same percentage of users said that this channel helped them get ideas about brands or products they had never thought of before.
Main ways in which social media served as a source of discovery or inspiration worldwide as of October 2021
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Share of respondents
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TikTok for Business. (October 18, 2021). Main ways in which social media served as a source of discovery or inspiration worldwide as of October 2021 [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1123630/product-discovery-on-social-media/
TikTok for Business. "Main ways in which social media served as a source of discovery or inspiration worldwide as of October 2021." Chart. October 18, 2021. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1123630/product-discovery-on-social-media/
TikTok for Business. (2021). Main ways in which social media served as a source of discovery or inspiration worldwide as of October 2021. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1123630/product-discovery-on-social-media/
TikTok for Business. "Main Ways in Which Social Media Served as a Source of Discovery or Inspiration Worldwide as of October 2021." Statista, Statista Inc., 18 Oct 2021, https://www.statista.com/statistics/1123630/product-discovery-on-social-media/
TikTok for Business, Main ways in which social media served as a source of discovery or inspiration worldwide as of October 2021 Statista, https://www.statista.com/statistics/1123630/product-discovery-on-social-media/ (last visited July 16, 2024)
Main ways in which social media served as a source of discovery or inspiration worldwide as of October 2021 [Graph], TikTok for Business, October 18, 2021. [Online]. Available: https://www.statista.com/statistics/1123630/product-discovery-on-social-media/
