Consumers choice of secondary grocery store in the UK in 2019/2020, by income
In 2019/20, approximately 39 percent of respondents earning less than 9,500 British pounds shopped at Aldi besides shopping at their main grocery retailer in the United Kingdom. The respondents with the highest income frequented Morrisons, Marks & Spencer, Waitrose and Sainsbury more often than less affluent respondents.
