Ranking development of sustainable brands in Finland 2018-2020

Published by J. Clausnitzer, Nov 22, 2023
According to the ranking of Sustainable Brand Index, Finnish dairy brand Valio was the leading sustainable brand in 2020. Valio took the lead for the seventh time, and it was followed by S-market as the second brand. Elovena, a newcomer in the 2020 ranking, made it to the top three of sustainable brands. The top of the ranking included only Finnish brands, and the majority of them represent food brands or grocery stores.


The ranking of Sustainable Brand Index™ shows how brands are annually perceived on sustainability according to consumers in the respective country.

Ranking development of sustainable brands in Finland from 2018 to 2020

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Sources

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Release date

2020

Region

Finland

Survey time period

November 2019 to February 2020

Number of respondents

1,000 respondents

Age group

16-75 years

Method of interview

Panel survey

Supplementary notes

The source adds the following information: "Per country, brands are selected yearly across a variety of industries, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life."

"Every brand is evaluated by at least 1,000 people. Brands cannot choose to be included or excluded from the study and the annual results of Sustainable Brand IndexTM are open to the public."

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