The value of purchases in the e-commerce B2C food & grocery sector in Italy increased significantly in the last years, and so did the penetration rate on the total market (online and offline). The penetration rate recorded in 2015 was 0.3 percent, since then this figure grew steadily, and is expected to reach 1.6 percent in 2020.
Penetration rate of e-commerce B2C food & grocery in Italy from 2015 to 2020
Data refer to the value of e-commerce B2C purchases of Food&Grocery products by Italian web shoppers on Italian and foreign websites. Three components are included in the Food&Grocery: Food Grocery, Enogastronomy, and Food Delivery.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Osservatori Digital Innovation. (May 28, 2020). Penetration rate of e-commerce B2C food & grocery in Italy from 2015 to 2020 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1123260/penetration-rate-of-the-online-grocery-sector-in-italy/
Osservatori Digital Innovation. "Penetration rate of e-commerce B2C food & grocery in Italy from 2015 to 2020." Chart. May 28, 2020. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1123260/penetration-rate-of-the-online-grocery-sector-in-italy/
Osservatori Digital Innovation. (2020). Penetration rate of e-commerce B2C food & grocery in Italy from 2015 to 2020. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1123260/penetration-rate-of-the-online-grocery-sector-in-italy/
Osservatori Digital Innovation. "Penetration Rate of E-commerce B2c Food & Grocery in Italy from 2015 to 2020." Statista, Statista Inc., 28 May 2020, https://www.statista.com/statistics/1123260/penetration-rate-of-the-online-grocery-sector-in-italy/
Osservatori Digital Innovation, Penetration rate of e-commerce B2C food & grocery in Italy from 2015 to 2020 Statista, https://www.statista.com/statistics/1123260/penetration-rate-of-the-online-grocery-sector-in-italy/ (last visited January 06, 2025)
Penetration rate of e-commerce B2C food & grocery in Italy from 2015 to 2020 [Graph], Osservatori Digital Innovation, May 28, 2020. [Online]. Available: https://www.statista.com/statistics/1123260/penetration-rate-of-the-online-grocery-sector-in-italy/
