According to a 2021 survey, online marketplaces were the most prevalent type of digital commerce globally, with 75 percent of respondents indicating that they had used them to make purchases in the last six months. While traditional retailer and brand websites followed, several emerging types of e-commerce are stealing the spotlight. Voice commerce, social commerce, and quick commerce, for instance, were used by more than a third of respondents in this period.
Incidence of purchase by type of digital commerce worldwide in 2021
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Ipsos. (November 18, 2021). Incidence of purchase by type of digital commerce worldwide in 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1123217/incidence-of-purchase-of-digital-commerce-types/
Ipsos. "Incidence of purchase by type of digital commerce worldwide in 2021." Chart. November 18, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1123217/incidence-of-purchase-of-digital-commerce-types/
Ipsos. (2021). Incidence of purchase by type of digital commerce worldwide in 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1123217/incidence-of-purchase-of-digital-commerce-types/
Ipsos. "Incidence of Purchase by Type of Digital Commerce Worldwide in 2021." Statista, Statista Inc., 18 Nov 2021, https://www.statista.com/statistics/1123217/incidence-of-purchase-of-digital-commerce-types/
Ipsos, Incidence of purchase by type of digital commerce worldwide in 2021 Statista, https://www.statista.com/statistics/1123217/incidence-of-purchase-of-digital-commerce-types/ (last visited December 23, 2024)
Incidence of purchase by type of digital commerce worldwide in 2021 [Graph], Ipsos, November 18, 2021. [Online]. Available: https://www.statista.com/statistics/1123217/incidence-of-purchase-of-digital-commerce-types/
