U.S. favorability of companies who support police on social 2020, by age

Following the May 25th death of George Floyd while in police custody, wide-ranging protests and demonstrations against the use of excessive force by police officers and lack of police accountability were held in multiple U.S. cities and abroad. During a June 2020 survey, only 21 percent of U.S. adults aged 18 to 34 years stated that they had a more favorable view of brands who posted their support of the police on social media. However, 40 percent of respondents aged 65 years and above had a more favorable view of brands doing so. Some of the consequences of Floyd's death include demonstrations, public outcry, and increased discourse regarding racial inequality and the impact of the currents state of policing in the United States on social media.