U.S. favorability of companies who support protesters on social 2020, by PID & gender

Following the May 25th death of George Floyd while in police custody, wide-ranging protests and demonstrations against the use of excessive force by police officers and lack of police accountability were held in multiple U.S. cities and abroad. During a June 2020 survey, 37 percent of female U.S. adults who identified as Democrats stated that they had a more favorable view of brands who posted their support of the protestors on social media. However, only 13 percent of their Republican-identifying counterparts felt the same. Some of the consequences of Floyd's death include demonstrations, public outcry, and increased discourse regarding racial inequality in the United States on social media. Many brands have posted statements of support to their social media platforms - however, many audiences either disapprove of or distrust brand's motives in doing so.