According to the findings of a study examining the state of influencer marketing on Instagram, the accounts with less than five thousand followers were also the one with the highest percentage of fraud-free influencers in 2019, at 51 percent. In comparison, the second tier of accounts, those with five to 20 thousand followers, had only 28.9 percent of fraud-free influencers.
Percentage of fraud-free influencers on Instagram worldwide in 2018 and 2019, by number of followers
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Percentage of fraud-free influencers on Instagram worldwide in 2018 and 2019, by number of followers
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According to the source a fraud-free influencer is one "with a big percentage of real people among followers, authentic engagement and without anomalies on followers and followings graph.
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HypeAuditor. (June 5, 2020). Percentage of fraud-free influencers on Instagram worldwide in 2018 and 2019, by number of followers [Graph]. In Statista. Retrieved March 03, 2025, from https://www.statista.com/statistics/1123040/fraud-free-influencers-instagram-worldwide-profile-size/
HypeAuditor. "Percentage of fraud-free influencers on Instagram worldwide in 2018 and 2019, by number of followers." Chart. June 5, 2020. Statista. Accessed March 03, 2025. https://www.statista.com/statistics/1123040/fraud-free-influencers-instagram-worldwide-profile-size/
HypeAuditor. (2020). Percentage of fraud-free influencers on Instagram worldwide in 2018 and 2019, by number of followers. Statista. Statista Inc.. Accessed: March 03, 2025. https://www.statista.com/statistics/1123040/fraud-free-influencers-instagram-worldwide-profile-size/
HypeAuditor. "Percentage of Fraud-free Influencers on Instagram Worldwide in 2018 and 2019, by Number of Followers." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1123040/fraud-free-influencers-instagram-worldwide-profile-size/
HypeAuditor, Percentage of fraud-free influencers on Instagram worldwide in 2018 and 2019, by number of followers Statista, https://www.statista.com/statistics/1123040/fraud-free-influencers-instagram-worldwide-profile-size/ (last visited March 03, 2025)
Percentage of fraud-free influencers on Instagram worldwide in 2018 and 2019, by number of followers [Graph], HypeAuditor, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1123040/fraud-free-influencers-instagram-worldwide-profile-size/
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