Following the success of sports documentaries such as The Last Dance, which documented the career of Michael Jordan at the Chicago Bulls, a new market has emerged for behind-the-scenes access to some of the world's most recognizable athletes and teams. During a 2022 global survey, around 41 percent of respondents aged 25 to 34 stated that they were interested in lifestyle-focused sports content. This figure fell to just 16 percent among sports fans aged 55 or older.
Level of interest in watching lifestyle-focused sports content worldwide as of November 2022, by age
e.g. Netflix docudrama, ‘Formula 1: Drive to Survive’ or docuseries, ‘The Last Dance’, chronicling the rise of superstar Michael Jordan and the 1990s Chicago Bulls.
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Strive. (August 2, 2023). Level of interest in watching lifestyle-focused sports content worldwide as of November 2022, by age [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1122848/interest-level-sports-teams-documentary/
Strive. "Level of interest in watching lifestyle-focused sports content worldwide as of November 2022, by age." Chart. August 2, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1122848/interest-level-sports-teams-documentary/
Strive. (2023). Level of interest in watching lifestyle-focused sports content worldwide as of November 2022, by age. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1122848/interest-level-sports-teams-documentary/
Strive. "Level of Interest in Watching Lifestyle-focused Sports Content Worldwide as of November 2022, by Age." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1122848/interest-level-sports-teams-documentary/
Strive, Level of interest in watching lifestyle-focused sports content worldwide as of November 2022, by age Statista, https://www.statista.com/statistics/1122848/interest-level-sports-teams-documentary/ (last visited December 31, 2024)
Level of interest in watching lifestyle-focused sports content worldwide as of November 2022, by age [Graph], Strive, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1122848/interest-level-sports-teams-documentary/
