According to a study conducted between January and August 2019, 65 percent of new podcast listeners were female, compared to 49 percent of those who had been listening to podcasts for a year or more. Meanwhile, 30 percent of new listeners were non-white, almost double the share of long-time podcast fans.
Diversity among new podcast listeners in the United States as of August 2019
Characteristic
Podcast listeners for over a year
New podcast listeners
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survey responses gathered via company's customer database
Supplementary notes
*The sample size for respondents who had been listening to podcasts for less than one year, classed a new podcast consumers, was 11,826. For consumers who had been listening to podcasts for a year or more, the sample size was 66,097.
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Inside Radio. (October 18, 2019). Diversity among new podcast listeners in the United States as of August 2019 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1122762/us-podcast-consumer-diversity/
Inside Radio. "Diversity among new podcast listeners in the United States as of August 2019." Chart. October 18, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1122762/us-podcast-consumer-diversity/
Inside Radio. (2019). Diversity among new podcast listeners in the United States as of August 2019. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1122762/us-podcast-consumer-diversity/
Inside Radio. "Diversity among New Podcast Listeners in The United States as of August 2019." Statista, Statista Inc., 18 Oct 2019, https://www.statista.com/statistics/1122762/us-podcast-consumer-diversity/
Inside Radio, Diversity among new podcast listeners in the United States as of August 2019 Statista, https://www.statista.com/statistics/1122762/us-podcast-consumer-diversity/ (last visited August 25, 2024)
Diversity among new podcast listeners in the United States as of August 2019 [Graph], Inside Radio, October 18, 2019. [Online]. Available: https://www.statista.com/statistics/1122762/us-podcast-consumer-diversity/
