E-commerce customer retention after COVID-19 in Finland 2020, by product or service

Published by J. Clausnitzer, Jul 5, 2021
Overall, 73 percent of Finnish consumers, who shopped online due to the coronavirus (COVID-19) outbreak, stated that they will continue shopping online after the crisis. According to the survey results, customer retention rates were the highest among those who bought clothes (88 percent), games and entertainment (84 percent), and recreational goods (79 percent).

In the same survey, over half of the respondents in Finland said that they purchased new products and services online during the coronavirus (COVID-19) pandemic.

Which products or services will you continue to buy online after the COVID-19 crisis?

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Source

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Release date

June 2020

Region

Finland

Survey time period

April to May, 2020

Number of respondents

1,051 respondents

Age group

16-64 years

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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